What Do You Mean by 'Cost of SEO'?
A question I get asked frequently is: How much does SEO Services Cost? This is an important question to ask, as it is possible to get an SEO expert to do a major overhaul of your website for the cost of a cup of coffee. Yet, another question I get asked frequently is: "What do you mean by 'cost of SEO'? What exactly are SEO services?
SEO experts help websites achieve the correct positioning on search engines for keywords and phrases, which in turn improves the site's page rank (PR). PR is generally measured by how many times a search engine would take a particular keyword or phrase and return the website.
Search engines look for proper titles and descriptions, keywords and what can be described as 'clarity' detail'. It should also be obvious that there is a huge cost involved in achieving higher page ranks.
If you want to know how much does SEO services cost? The answer is generally around $2020 per month.
So how do you identify where the SEO costs are coming from? The two most popular SEO packages are managed campaigns and softwares.
Managed campaigns, or Pay Per Click (PPC) packages, will help to pay the SEO experts a set amount per click on the ads placed on their websites. This campaign will then use the data to improve your website and increase your rankings. The downside to this is that there are no guarantees.
Once a company has established a good link with a large publisher, they can often negotiate a deal for better payouts, often paying up to 80% more than they were previously. One example of this is AdWords.Google is currently offering publishers thousands of dollars per month, sometimes even up to $1500 per month.
Another type of SEO package is content-focused services, also known as tools. These services are useful but also quite expensive. Other examples include indexing or text indexing, website analysis and often even link building.
So how do you tell if SEO services are worth it? This is actually one of the most difficult questions to answer as there are so many factors. The main ones include your budget, how much time you have to invest in SEO, how fast your site will reach its target audience and the specific needs of your company.
There are however some criteria that are universally accepted as indicators of whether an SEO plan is worthwhile. These include, at the very least:
Finally, another question I get asked is: What do you mean by the 'cost of SEO'? The answer is generally around $2020 per month. I don't think I can overstate the importance of a good SEO plan.
When considering SEO services you should always bear in mind that your success is linked to how well-designed your website is. The higher the quality of your website the higher the quality of your rankings.