You may be thinking to yourself that SEO and SEM seem to be the same thing. And it's true that one domain often gets mixed up with the other. However, SEO vs SEM is a very important distinction to make because SEM is far more complex than its simpler counterpart.
The basic difference between SEO and search engine optimization lies in the fact that, as stated previously, SEO optimizes the site for organic search engine rankings, to SEM optimize the site for the ranking of the desired target. It makes sense to think of SEO as the process of targeting long-tail keywords for both long term traffic and ranking, whereas SEM is the process of long-term traffic and ranking.
For the most part, SEO services are going to focus on search engine optimization. In fact, many of the top players in this market will specialize in search engine optimization because this is where they make their money. Some people do design successful sites with keywords only, but in order to make a sustainable online business, long-tail keywords and long-tail content are essential to the success of any website.
In addition to focusing on search engine optimization, SEO companies will also be seeking new methods of communication. One of the ways that Internet businesses specialize in SEO attempt to grow their business is by tapping into social media. Today, there are more "social sites" than you can shake a stick at and some of these sites are known as "Facebook," "Twitter," and "Pinterest."
They are all popular with businesses looking to interact with their customers, and they have become all too accessible to anyone with a laptop and a Wi-Fi connection. Whether you want to establish an Internet presence through these platforms is something that should be carefully thought out before you do anything. Many people are able to use these tools to get some free advertising, but they are often limited. If you want to do your own social marketing and get your message out there, be sure to consider hiring an SEO company.
SEO services don't just stand behind any methods of communication either. When it comes to making a website "go viral," one of the best ways to do so is to share it with the social sites that have already established a following. It can be difficult to make a lasting impression on your potential customers when you are sharing links with random people all over the Web, but this is a perfectly acceptable strategy for those who want to get a lot of hits and make sure that their own site is visible to their target audience.
For website owners, it is also important to understand that not all sites that make the "Top 10" of search results are designed to be the most popular. They have to be run in a certain way and be optimized for the type of traffic that they are seeking.
Another aspect of SEO that has been largely overlooked by some businesses is that Google has often altered its algorithms to increase the number of visitors to its website. This is another benefit of employing the services of a professional.
It is easy to assume that only people with tons of money can afford to hire the services of an SEO company, but it is, in fact, possible to build a business online with these techniques. SEO companies will be able to produce a professional website and get you noticed in the search engines, but it's the long-term visibility of your site that will be the key to getting you the return that you are looking for.
The fact is that this type of service is often used by businesses who are looking to get their names out there and wanting to establish their brand and not necessarily the services of a big company. You don't need to work for a major web agency to get the attention of your potential customers. By using SEO services that specialize in the local area you live in your industry, you can have a beautiful, quality website that will generate a ton of traffic and link popularity.
If you have a good team of professionals to help you with this, there is absolutely no reason why you shouldn't use SEO as your primary method of website marketing. And there is absolutely no reason to settle for the "Good Enough" techniques that you see on many other websites.